Ignite iGaming - Expert iGaming Link Building Agency

Ignite iGaming Unveils Game-changing Insights: How COVID Reshaped the Global Online Gambling Landscape

One of the most striking trends observed during this period is the remarkable surge in global sports betting-related queries. Data from Google Trends shows sports betting searches are up by a staggering 300%

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Ignite iGaming: The new kid on the block increasing player acquisition for gambling sites through SEO

Harnessing the power of data, Ignite iGaming is already unlocking unprecedented success for online gambling sites, delivering unrivalled visibility and driving player acquisition in global markets.

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Gambling Link Building Experience

Since 2011, our team has supported outreach teams across top-tier affiliates and major operators, with a core focus on link acquisition in growing and competitive gambling niches.
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We understand what “good” looks like in casino backlinks and how serious teams manage risk while still moving fast.Our work focuses on casino link building, gambling link building, and sports betting link acquisition for teams competing in high-pressure iGaming markets.

Global Publisher Network

Over years of iGaming campaigns, we’ve built access to a wide network of publishers, editors, and placements across casino, sportsbook, and affiliate markets.

This network is built for teams that need consistency and scale, not one-off placements.
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This allows teams to scale casino links and gambling links with consistent standards, without rebuilding relationships from zero.

Tier-One Client and Agency Context

Our leadership team is comprised of ex-international marketing and performance marketing directors from bet365 and Ladbrokes.

Ignite iGaming is a link buidling agency with firsthand experience of the commercial pressures within leading casino and sports betting outreach teams. We align link acquisition to market priorities, compliance realities, and the practical constraints internal teams deal with day to day.

Book a Link Building Call

If SEO is already covered and you need to extend link building capacity, let’s map requirements and next steps.

iGaming Link Building Services

Casino & Gambling Link Building

We provide link acquisition support for operators and affiliates who need consistent execution across competitive markets. This includes the best casino and gambling link building services.

with placements aligned to your targets, languages, and risk profile.

Ignite is an expert iGaming SEO agency that drives 11 years of experience and knowledge into every aspect of your SEO. Our SEO experts are able to level up every area of your SEO campaign. From SEO strategy to keyword research, from competitor analysis to local SEO. From on page SEO to keyword strategy, competitor analysis, technical SEO, user experience, and off-page SEO.

Link Profile Review and Planning

If your team already executes SEO internally, we can review your current backlink profile and map a link acquisition plan around gaps, market priorities, and realistic publisher access. This is not a technical SEO audit. It’s a focused review designed to support iGaming link building decisions.

This is a planning and risk-assessment engagement, not a delivery package.

Casino & Gambling Backlinks

Helping internal SEO and digital marketing teams improve link acquisition across competitive gambling markets, we design bespoke paid and organic casino and gambling link building campaigns.

Our focus is sourcing, vetting, and placing links that align with your risk profile and market priorities. This helps build trust with search engines, strengthen authority, and support long-term organic visibility for casino and sportsbook brands.Link building is one component of a broader SEO framework, and its impact depends on how well it supports existing technical foundations, content quality, and on-page optimisation managed by internal teams.

iGaming Consultants

Most teams don’t need another agency to explain SEO. They need a partner who understands how link acquisition actually works in gambling markets, and can help them make better decisions faster.

Our consultancy support is focused on link acquisition. We advise on publisher selection, risk guardrails, market priorities, and realistic link velocity. We also share patterns we see across operators and large affiliates, so your team can avoid waste and keep activity aligned to commercial goals.

Get a Complimentary iGaming Link Profile Review

This review focuses on backlink quality, publisher mix, and link risk - not technical SEO or content audits.

Ends Soon, Act Now!

How Link Acquisition Supports iGaming Growth

INCREASE BRAND AWARENESS

INCREASE VISIBILITY OF DIFFERENT GAMBLING PRODUCTS

ENTER NEW MARKETS

UNDERSTAND PLAYER ATTRIBUTES

ADHERE TO REGULATIONS

NAVIGATE IGAMING ADVERTISEMENT POLICIES

INCREASED TRAFFIC

IMPROVE CONVERSIONS

INCREASE PLAYER ACQUISITION

GET HIGH SPENDING, REPEAT PLAYERS

IMPROVE GGR AND NGR

Clients Results

We work with some brilliant businesses

40,000

Sportsbook and Casino Links Built

75,000

Gambling Keywords Researched

282%

Casino and Sportsbook Traffic Increase

250+

Link Profile Reviews and Link Audits

iGaming Operators and Affiliates We Support

11+

More than a decade in the Gambling Industry

Our Process

MARKET & REQUIREMENT ALIGNMENT
_{We start by understanding your markets, target regions, link types and preferences. This ensures link acquisition aligns with how your brand competes today.}

PUBLISHER DISCOVERY
_{Relevant publishing sites are identified based on topical fit, audience, and historical performance within niches relevant to gambling and casino.}

PUBLISHER VETTING & QUALITY CHECKS
_{Each site is reviewed for relevance, editorial standards, traffic quality, and risk profile before any outreach or placement is agreed.}

OUTREACH & PLACEMENT PLANNING
_{Outreach is conducted with clear expectations around placement type, content standards, anchor usage, and delivery timelines.}

CONTENT REVIEW & LINK PLACEMENT
_{Content is created or reviewed prior to publication to ensure links are contextual, accurate, and placed in line with agreed standards.}

LIVE LINK DELIVERY
_{Links are delivered as they go live, providing transparency throughout the campaign rather than bundled reporting at the end.}

OVERSIGHT, ADJUSTMENTS & REPLACEMENTS
_{If a site delays, cancels, or no longer meets requirements, we act quickly to secure suitable alternatives and keep delivery on track.}

Consultative iGaming Link Building

Most link building strategies look sensible on paper. Where they fail is execution. In competitive gambling markets, poor site selection, rushed placements, and inconsistent standards compound quickly and create risk rather than authority.

Our consultancy-led approach starts with understanding how your brand competes today, what’s already working, what constraints exist, and where shortcuts would introduce unnecessary exposure. From there, link acquisition is shaped deliberately, not templated, with a focus on relevance, control, and long-term stability rather than volume.

A Link Building Agency Built on Accountability

In competitive iGaming markets, clients don’t need reassurance, they need accountability. When authority is being built through external placements, delivery matters. Links must go live where expected, when expected, and at the agreed standard.

As a specialist iGaming link building agency, we take ownership of delivery and communication throughout each campaign. If a placement is delayed, a site pulls out, or circumstances change, we act quickly and communicate openly rather than letting issues surface at the end of the month. That transparency allows us to adjust, secure alternative placements, and keep link building for gambling sites on track without compromising quality or trust.

Our experts

Our philosophy is simple - hire a team of experience diverse, passionate people and foster a culture of proactiveness, meaning you are left to do your best work.

Greg Tickner

Former Head of Performance marketing at bet365, responsible for all SEO, PPC and Affiliate Traffic across the UK market
Former Head of Performance Marketing at Ladbrokes, responsible for SEO, PPC and Affiliate Traffic in International Markets (Outside UK & Ireland)
A casino SEO specialist who understands how link acquisition, paid media, and affiliate growth interact inside tier-one operator environments.

Joshua Yates

Josh has first-hand experience helping the Heads of SEO at large affiliates grow visibility in international markets through link acquisition.
BA Hons in Business Studies with specialties in international marketing, e-commerce and business strategy
More than 10 years in consulting roles helping global brands improve visibility and acquisition across competitive markets.

Gambling & Casino SEO Agency FAQs

Do you provide full-service SEO for gambling websites?

No. Ignite iGaming operates as a specialist casino link building agency rather than a general SEO provider. Our work is focused entirely on acquiring high-quality backlinks for gambling brands that already have SEO strategy, content, and technical foundations in place.

This model suits mature iGaming businesses that don’t need another agency managing everything, but do need a reliable partner for iGaming link building that can operate at scale without compromising quality or compliance.

What types of gambling brands do you usually work with?

We typically work with established online casinos, sportsbooks, and large affiliate groups competing in highly saturated search markets. Many of the brands we support already rank well for core terms and have strong internal SEO leadership.

In these environments, growth is rarely limited by basic optimisation. It’s limited by authority. That’s where gambling link building services become critical, particularly when expanding into new jurisdictions or defending positions against aggressive competitors.

Why specialise only in link building rather than SEO as a whole?

In competitive iGaming markets, link acquisition is one of the hardest disciplines to execute consistently.

Publisher access, editorial standards, pricing volatility, and risk management all create friction that most generalist agencies struggle to manage over time.

By operating purely as a casino link building service, we remove that complexity for our clients. Our focus is on delivery, site selection, placement quality, and communication - not spreading effort across multiple SEO disciplines with competing priorities.

Does link building still influence rankings for gambling sites?

Yes. While Google evaluates many different signals, authority remains a key differentiator when multiple sites meet baseline relevance and quality thresholds.

Google’s own ranking systems documentation explains that links are still used as part of how relevance and authority are interpreted across the web. In gambling verticals, where publisher choice is limited and mistakes carry higher risk, disciplined link building for gambling sites plays an important role in long-term visibility.
Source: https://developers.google.com/search/docs/appearance/ranking-systems-guide

Do you collaborate with in-house SEO teams or other agencies?

Yes. We work with a mix of in-house SEO teams, external agencies, and commercial stakeholders who prefer to outsource link building to a specialist rather than manage it internally.

Some clients are highly technical and want tight alignment with existing SEO strategies. Others are operators or affiliate owners who simply want an experienced casino link building agency to handle link acquisition end to end, with clear standards and predictable delivery. In both cases, our responsibility is the same: sourcing, vetting, and placing high-quality links that support authority growth without creating operational burden.

Our process is designed to reduce complexity rather than add it, making iGaming link building accessible to teams with or without deep SEO expertise.

iGaming Link Building Agency

Ignite is an expert iGaming link building agency.

^{We help operators and affiliate groups scale authority through controlled, high-quality link acquisition.}