About us

We know what it’s like when agencies overpromise and underdeliver.

As former Marketing Directors at Ladbrokes and bet365, we’ve seen it all - including what happens when execution fails and teams are left wondering if iGaming link building agencies are worth it at all.

At Ignite iGaming, we only do one thing: we help online casinos, sportsbooks and iGaming affiliates grow authority and visibility through controlled, high-quality link acquisition - consistently and without unnecessary risk.

“We are paid for two things. The publishers we can call on in every market we cover, and the way each link is placed once they agree: inside a piece their readers will read, on words that would be there without it.”

Josh Yates, Founder, Ignite iGaming

Our Mission

My name's Josh Yates, and I'm a founder of Ignite iGaming.

You’ll work directly with iGaming experts to ensure link acquisition stays aligned with your goals and market realities. We focus on stable authority growth through relevant placements that support competitive rankings in regulated gambling SERPs.

We set expectations upfront on publisher quality, timelines, and risk controls. Delivery stays transparent throughout, with proactive adjustments if a placement delays, cancels, or no longer meets standards.

Here's how we do it.
Dashboard mockup
UpdatesBriefLive links
Publisher standardAgreed upfront
TimelineAgreed upfront
If a site dropsReplaced, you approve
  • capeledger.co.zaBusinessDelayed

    Editor asked for a second draft. New live date: 24 Oct.

  • consoleculture.deGamingReplaced

    Pulled out after approval. Replacement proposed: techbriefing.de (Tech).

    you hear the same day
  • slotlounge-review.caGamblingBelow standard

    Readers down sharply since approval, so it’s off the list.

  • sportsdesk-daily.co.ukSportsLive

    Live and checked.

FIG. 1Updates from one month’s campaign. Example data, publishers anonymised.

Our Company Values

Proactive Campaign Management

Casino and sportsbook link building carries delivery risk. If publishers drop, placements shift, or priorities change, we act early and communicate clearly to protect momentum.

Clarity and Transparency

Clients have full visibility across live links, pending placements, and publisher decisions. Reporting reflects real delivery, not bundled promises or obscured activity.

Commercial-First Link Delivery

Every placement is aligned with commercial outcomes, supporting player acquisition, market expansion, or authority growth in competitive iGaming and gambling verticals.

Consistency and Risk Control

We prioritise stable, editorially sound backlinks that support long-term search visibility, avoiding tactics that introduce unnecessary risk in regulated gambling markets.

Over Deliver

Without compromising on quality, we deliver results as quickly as possible: every activity, every day.
Dashboard mockup
98%

of agreed links live by the end of the month. When a site drops, the replacement is already lined up.

Replaced as they dropLeft until month endSite dropsLinks missed
25 agreed25 live21 live4 short1st10th20th31streplaced the same week,not on the 30th

FIG. 2Illustration, not client data. Same month, same 25 agreed links.

Why steady beats burstsSame 300 links. One campaign keeps compounding, the other stalls.
Steady: 25 links a monthBurst: 300 links in two months, then nothing
LINKS PLACED EACH MONTH075150ORGANIC VISITS, INDEXED (MONTH 0 = 100)100200300SteadyBurststalls when the links stopM1M3M6M9M12

FIG. 3Illustration, not client data. Same total links, placed two different ways.

"Since working with Ignite, results across our casino and sportsbook properties have consistently exceeded expectations."

"Their understanding of gambling link acquisition and publisher quality sets them apart, and communication is clear throughout, so we always know what’s live, what’s in progress, and how each campaign is performing."

— Gambling Operator Group | Casino & Sports Betting Brands | Europe & Latin America
October campaignLive linksProposed
37

links live so far this month

+12 this week
1 Oct10 Oct20 Oct31 Oct
PublisherMarketVerticalStatusLiveChecked
Ddailytechwire.co.ukTech newsUKCasinoLive20 Oct✓
Ggolazopress.com.brSports newsBRSportsbookLive19 Oct✓
Jjozibizreview.co.zaBusinessZABettingLive18 Oct✓
Sspielwelt-magazin.deGamingDECasinoLive17 Oct✓
Ooddsdeskdaily.comGambling newsUSSportsbookWriting––

FIG. 4What “we always know what’s live” looks like. Example data, publishers anonymised.

You might have seen us in iGaming news and contributing to industry publications.

Office setting
Press release · PR Newswire1 Oct 2026
AI search
≠ Google rankings
ChatGPTClaudeGeminiPerplexityGoogle AI
Ignite iGaming's Commentary on New Analysis Showing AI Search No Longer Rewards Google Rankings the Way SEO Once Did
New AI citation research shows the sites AI assistants cite are not the ones Google ranks, so a brand can top Google and still be missing from AI answers. Ignite iGaming commented on what that means for gambling brands.
Read publications
PR NewswireNew
AI SEARCH
≠ GOOGLE RANKINGS
1 Oct 2026

Ignite iGaming’s commentary on new analysis showing AI search no longer rewards Google rankings the way SEO once did

Read the article
Yahoo Finance
+300%
SPORTS BETTING SEARCHES
In the news

Ignite iGaming unveils game-changing insights: how COVID reshaped the global online gambling landscape

Read the article
Bloomberg News Today
PLAYER
ACQUISITION THROUGH SEO
In the news

Ignite iGaming: the new kid on the block increasing player acquisition for gambling sites through SEO

Read the article
Meet the Team

Meet our team

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.
Greg Tickner
Former Head of Performance Marketing at Bet365, responsible for all SEO, PPC and Affiliate Traffic across the UK market
Former Head of Performance Marketing at Ladbrokes, responsible for SEO, PPC and Affiliate Traffic in International Markets (Outside the UK & and Ireland)
Worked with major iGaming operators and affiliate brands in an agency role for seven years
Josh Yates, Founder of Ignite iGaming
Joshua Yates
Experience helping the Heads of SEO and outreach teams at many large affiliate groups grow in international markets through SEO.
BA Hons in Business Studies with specialities in international marketing, e-commerce and business strategy.
Enjoyed ten years in various consulting roles helping global brands like Amazon, IBM, Microsoft, Wipro, Magento, and BigCommerce increase brand awareness and visibility in international markets

Work With Us

If you’re serious about authority and visibility in competitive markets, let’s talk about how disciplined link acquisition can strengthen your search performance.

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