About us

We know what it’s like when agencies overpromise and underdeliver.

As former Marketing Directors at Ladbrokes and bet365, we’ve seen it all - including what happens when execution fails and teams are left wondering if iGaming link building agencies are worth it at all.

At Ignite iGaming, we only do one thing: we help online casinos, sportsbooks and iGaming affiliates grow authority and visibility through controlled, high-quality link acquisition - consistently and without unnecessary risk.

"Talent wins games, but teamwork and intelligence win championships"

Michael Jordan.
You'll work with our founders to ensure your needs are met and that player acquisition, first-time depositors and revenue are always the focus.

We'll hold your hand every step of the way, meeting with you from day one to understand how you prefer to work, what your goals are and how our partnership must be formed to get us there together.

Our Mission

Hey there, my forward-thinking gambling friends; we're so glad you found us.
‍
My name's Josh Yates, and I'm a founder of Ignite iGaming.

You’ll work directly with iGaming experts to ensure link acquisition stays aligned with your goals and market realities. We focus on stable authority growth through relevant placements that support competitive rankings in regulated gambling SERPs.

We set expectations upfront on publisher quality, timelines, and risk controls. Delivery stays transparent throughout, with proactive adjustments if a placement delays, cancels, or no longer meets standards.

Here's how we do it.
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Our Company Values

Proactive Campaign Management

Casino and sportsbook link building carries delivery risk. If publishers drop, placements shift, or priorities change, we act early and communicate clearly to protect momentum.

Clarity and Transparency

Clients have full visibility across live links, pending placements, and publisher decisions. Reporting reflects real delivery, not bundled promises or obscured activity.

Commercial-First Link Delivery

Every placement is aligned with commercial outcomes, supporting player acquisition, market expansion, or authority growth in competitive iGaming and gambling verticals.

Consistency and Risk Control

We prioritise stable, editorially sound backlinks that support long-term search visibility, avoiding tactics that introduce unnecessary risk in regulated gambling markets.

Over Deliver

Without compromising on quality, we deliver results as quickly as possible at the lowest possible cost to our customers: every activity, every day.
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"Since working with Ignite, results across our casino and sportsbook properties have consistently exceeded expectations."

"Their understanding of gambling link acquisition and publisher quality sets them apart, and communication is clear throughout, so we always know what’s live, what’s in progress, and how each campaign is performing."

— Gambling Operator Group | Casino & Sports Betting Brands | Europe & Latin America

You might have seen us in iGaming news and contributing to industry publications.

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Ignite iGaming Unveils Game-changing Insights: How COVID Reshaped the Global Online Gambling Landscape
One of the most striking trends observed during this period is the remarkable surge in global sports betting-related queries. Data from Google Trends shows sports betting searches are up by a staggering 300%
Read publications
Man working at desk
Ignite iGaming: The new kid on the block increasing player acquisition for gambling sites through SEO
Harnessing the power of data, Ignite iGaming is already unlocking unprecedented success for online gambling sites, delivering unrivalled visibility and driving player acquisition in global markets.
Read publications
Meet the Team

Meet our team

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.
Greg Tickner
Former Head of Performance Marketing at Bet365, responsible for all SEO, PPC and Affiliate Traffic across the UK market
Former Head of Performance Marketing at Ladbrokes, responsible for SEO, PPC and Affiliate Traffic in International Markets (Outside the UK & and Ireland)
Worked with major iGaming operators and affiliate brands in an agency role for seven years
Joshua Yates
Experience helping the Heads of SEO and outreach teams at many large affiliate groups grow in international markets through SEO.
BA Hons in Business Studies with specialities in international marketing, e-commerce and business strategy.
Enjoyed ten years in various consulting roles helping global brands like Amazon, IBM, Microsoft, Wipro, Magento, and BigCommerce increase brand awareness and visibility in international markets

Work With Us

If you’re serious about authority and visibility in competitive markets, let’s talk about how disciplined link acquisition can strengthen your search performance.

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