We're not going to lie. It takes time to see results.
A recent study by Tim Soulo
, CMO of Ahrefs, found that 22% of pages ranking in the Top 10 had been created within one year. (Source: https://ahrefs.com/blog/how-long-does-it-take-to-rank/
What does this statistic tell us? There are two key takeaways;
a.) No matter what you read about it being too complicated for an online casino to get to page one of Google, new online gambling sites make up a fifth of page one in their first year. It's challenging but not impossible.
b.) If you don't plan on sticking with casino SEO as a long-term strategy, then SEO isn't for you, and you should look at shorter-term digital marketing strategies such as Google ads.
For 11 years, we've worked for small, medium and large iGaming sites. In our experience, brand-new online casinos should expect to see keywords ranking within 90 days. Getting to the top of page one will take longer and will depend on the difficulty of the keywords you target. If you target the relevant keywords, consistently produce unique, high-quality content, and regularly build high-quality backlinks. Your website ranks higher in SERPs within 6-18 months.