About us

We know what it’s like when agencies overpromise and underdeliver.

As former Marketing Directors at Ladbrokes and bet365, we’ve seen it all - including what happens when execution fails and teams are left wondering if iGaming link building agencies are worth it at all.

At Ignite iGaming, we only do one thing: we help online casinos, sportsbooks and iGaming affiliates grow authority and visibility through controlled, high-quality link acquisition - consistently and without unnecessary risk.

“We are paid for two things. The publishers we can call on in every market we cover, and the way each link is placed once they agree: inside a piece their readers will read, on words that would be there without it.”

Josh Yates, Founder, Ignite iGaming

Our Mission

My name's Josh Yates, and I'm a founder of Ignite iGaming.

You’ll work directly with iGaming experts to ensure link acquisition stays aligned with your goals and market realities. We focus on stable authority growth through relevant placements that support competitive rankings in regulated gambling SERPs.

We set expectations upfront on publisher quality, timelines, and risk controls. Delivery stays transparent throughout, with proactive adjustments if a placement delays, cancels, or no longer meets standards.

Here's how we do it.
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Our Company Values

Proactive Campaign Management

Casino and sportsbook link building carries delivery risk. If publishers drop, placements shift, or priorities change, we act early and communicate clearly to protect momentum.

Clarity and Transparency

Clients have full visibility across live links, pending placements, and publisher decisions. Reporting reflects real delivery, not bundled promises or obscured activity.

Commercial-First Link Delivery

Every placement is aligned with commercial outcomes, supporting player acquisition, market expansion, or authority growth in competitive iGaming and gambling verticals.

Consistency and Risk Control

We prioritise stable, editorially sound backlinks that support long-term search visibility, avoiding tactics that introduce unnecessary risk in regulated gambling markets.

Over Deliver

Without compromising on quality, we deliver results as quickly as possible: every activity, every day.
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"Since working with Ignite, results across our casino and sportsbook properties have consistently exceeded expectations."

"Their understanding of gambling link acquisition and publisher quality sets them apart, and communication is clear throughout, so we always know what’s live, what’s in progress, and how each campaign is performing."

— Gambling Operator Group | Casino & Sports Betting Brands | Europe & Latin America

You might have seen us in iGaming news and contributing to industry publications.

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Ignite iGaming's Commentary on New Analysis Showing AI Search No Longer Rewards Google Rankings the Way SEO Once Did
New AI citation research shows the sites AI assistants cite are not the ones Google ranks, so a brand can top Google and still be missing from AI answers. Ignite iGaming commented on what that means for gambling brands.
Read publications
Meet the Team

Meet our team

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.
Greg Tickner
Former Head of Performance Marketing at Bet365, responsible for all SEO, PPC and Affiliate Traffic across the UK market
Former Head of Performance Marketing at Ladbrokes, responsible for SEO, PPC and Affiliate Traffic in International Markets (Outside the UK & and Ireland)
Worked with major iGaming operators and affiliate brands in an agency role for seven years
Josh Yates, Founder of Ignite iGaming
Joshua Yates
Experience helping the Heads of SEO and outreach teams at many large affiliate groups grow in international markets through SEO.
BA Hons in Business Studies with specialities in international marketing, e-commerce and business strategy.
Enjoyed ten years in various consulting roles helping global brands like Amazon, IBM, Microsoft, Wipro, Magento, and BigCommerce increase brand awareness and visibility in international markets

Work With Us

If you’re serious about authority and visibility in competitive markets, let’s talk about how disciplined link acquisition can strengthen your search performance.

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